Why UK Technology Companies Fail

Against any measure, British technology companies rarely achieve a fraction of the level of success enjoyed by American companies. By all measures there is no shortage of talent, innovation or opportunity for British Companies. Yet we fail on a wider stage, why?

In the UK we tend to build our companies around our technology, believing that, if we build a better product, customers will find us. Sadly this is not true. To add further to the problems we distrust sales and marketing. We think of it as a necessary evil, with the result that we do not understand how to understand markets and build effective to help our sales. Equally we do not fully understand the vital role of marketing, trusting instead to flawed marketing strategies and communications programmes.

The truth is, that in today’s highly competitive, busy and pressured markets, sales and are in many ways the critical elements required by firms to ensure that they survive, let alone thrive in their chosen markets.

Exploding the Myths

Before exploring why sales and marketing strategies are a key part of any firm’s route to success, we believe that we need to de-bunk some of the mythology -

Myth #1

Marketing is advertising – It is true that advertising is part of marketing, but in truth it is a small part of the overall marketing effort. Marketing should be a powerful tool that helps firms understand their markets, helps the firm develop products that really fit the market and then finally guides the firm to get the product to market in a way that ensures it is successful and profitable. Marketing provides sales with the tools it needs to be successful.

Myth #2

We aren’t making our numbers because the sales people are no good – That might be true. However in nearly 80 percent of the work we do, we find that while the sales team might need training, the real problem lies with the product, the way the firm relates to the market or the sales channels used by the firm are not in line with the market’s expectations. As a result, even a highly skilled sales person would find it difficult to succeed.

Myth #3

The competition is killing us – This might be true but in general if you have done your homework on the market properly, your product fits the market requirement and you are going to market the way the market wants, then you should be successful.

Myth #4

We’ve got a few customers, but we just can’t seem to win anymore – Did you build your product around your current customers and have you asked the rest of the market what they want? This is a common problem that many firms face in the development and growth.

Building Sales & Marketing Strategies

The first step in building your sales and marketing strategies is to understand that markets operate to a set of rules. This applies to all markets and you can ignore these if you wish, but if you follow the rules then you will give yourself a greater chance of success.

The Rules

1 The market is always right – even when it’s wrong
2 The market only buys what it perceives it needs
3 The market buys when and how it wants to – always
4 The market only buys products that make money, save money or deliver an intangible benefit
5 The market has a short attention span
6 The market does not care about its suppliers – even if it says it does
7 Your competition never has the ‘killer’ product and you are never the cheapest or the most expensive.

Key Marketing Disciplines

Companies who wish to improve all aspects of Sales and Marketing need to put in place the following key disciplines. These are not one-off events but a continuing process of understanding the market, it’s needs and it’s rules.

1. Market Verification – Unbiased and completely impartial research carried out to verify the real opportunity in a market for a company and its products and services.
2. Product Marketing – The development and management of a market led sales and marketing proposition for a company and its products, that is designed to increase the chances of success in the market.
3. Product Management – The definition of products and services required by the market.
4. Marketing Communications – The execution of the across the panoply of marketing outlets – both analogue and digital.
5. Channel Marketing – The development of sales channels in line with the market’s expectations and which are most likely to deliver success for the firm.
6. Channel Management – Managing the routes to market in line with strategy.

The Team

Market Transformations is a Sales and Marketing Consultancy company with more than 100 years combined experience in the research, development, launch and growth of companies and their products in the complex and fast moving high technology sector.

Can we help you?

If you are about to launch a new product, service or company; if you are unhappy with your current sales; if you think marketing is all about advertising and events; if you think there is another way, then we can probably help. Drop us an email or call our number, we’ll soon know, and so will you.

The proof of the pudding….we have built up a clientele that keep coming back to us for more, because we are straightforward and simple to deal with. We do what we say we are going to do and we keep the jargon to a minimum. We work with all sizes of companies and we always deliver value. We will tell you if we can help you, equally we will tell you if we cannot.

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Blogs for Technology Companies: Your Biggest Questions Answered

Business-to-business and technology companies often avoid blogging; it takes time, it feels more exposed than a website, and it has a lingering reputation for frivolity. But blogging brings new life to a static technical website and reinforces your marketing message for both readers and search engines. Those results are worth going after. Here are answers to some of the most frequently asked questions about blogs for technology and B2B companies.

What Can We Blog About?

White papers and success stories (or case studies) are strong marketing tools for companies that offer B2B and technology products, services, and solutions. Think of your blog posts as chapters or sections of a larger white paper and as a vehicle for your success stories. You might discuss the latest industry trends; solutions on the horizon; or research you’re undertaking. You might describe recent customer problems and their solution; the industry standards you meet or exceed; and your approach to compliance issues. Perhaps you have advice for customers on how to choose among the companies that offer products or services similar to your own.

Each of those topics, just a sampling of the many available, could generate several posts over a year.

Where Should We Blog?

You should first of all blog on your own site to gain the advantage of new content and repeated keywords. But also consider contributing to a group blog site that is specific to your industry, location, or field; your appearance on another blog confirms your expertise, and your post will be read by the exact audience you want to attract.

How Much Work Is Involved?

Don’t begin a blog unless you can commit to one new post per week. A lapsed blog proclaims that you don’t care about quality or timeliness, and you don’t care who knows it.

Drive traffic to your blog by announcing it to current and potential customers. Send customers to your blog for the answers to frequently asked questions. Link to your blog from Facebook, LinkedIn, Twitter, and other social media. Include your blog in your overall marketing campaign and mention it in your marketing collateral.

If you have no one in your company who can write, promote, and maintain the blog, hire a freelance writer.

Blog or E-Newsletter or…?

Blogs and newsletters are not mutually exclusive. An e-newsletter that provides a click through to an interesting post guides customers directly to your website, one of your major goals. Customers who would never write a letter to an editor will comment on a blog, giving you a chance to grow the relationship.

Old newsletter articles are a gold mine for current blog posts; a longer article can be broken up into several posts. By the same token, a group of posts is an excellent start towards a longer article or even a white paper.

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Why High Technology Companies Can Benefit From Call Center Outsourcing

Outsourced call center services for high technology companies can be extremely beneficial. Sales professionals in the high tech sector are generally highly compensated relative to other industries. It makes sense to outsource some if not all of the business development functions to only it that specialize in the high tech sector. This enables your sales representatives to focus on closing business as opposed to prospecting. You should consider using a business to business service provider that focuses on the technology industry, especially if you are pursuing C-Level executives for enterprise solutions.

In the interest of discovering new opportunities, your business development people need a combined skill set. A knowledge of your product or service offerings along with an advanced skill set of using the phone effectively to penetrate an organization. Business development professionals at technology companies typically don’t have the years of experience in handling telesales and telemarketing programs by phone compared to agents that specialize in the tech company sector. Many have never had any formal telephone skills training for sales professionals. They are challenged with working around obstacles such as gatekeepers, meetings and voice mails to reach the decision maker and share their value proposition. Call center teleprofessionals know how to overcome these obstacles. They know how to secure appointments, pre-qualify potential clients for your services or handle a complete telesales program. By using it outsourcing for your technology company your sales representatives are able to move onto the next step in the sales cycle.

Another advantage of call center outsourcing for high tech companies is the avoidance of considerable expenditures by setting up and maintaining your own internal operation. The top-tier it have already made a solid investment in world-class technology infrastructure and customer relationship management systems. You can avoid the costs and gain the efficiencies by outsourcing.

In conclusion an important differentiator in the call center selection process is the qualifications and capabilities that you require of your outsourced vendor. You may need it that has years of experience in telesales and telemarketing to Fortune 500 companies promoting software, hardware or consulting services to senior level executives. You need to engage a highly specialized it with the appropriate experience to ensure that you’ll increase leads, increase appointments, increase sales, increase profits, increase market share and decrease overhead expenses. The ultimate benefit of it outsourcing is to increase your return on investment by selecting the right call center partner.

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Rising Trend in the Auto Industry – Reaching Out to NFC Technology Companies

Rising Trend in the adoption of NFC technology by Auto Industry

The technology of near field communications (NFC) has been growing by leaps and bounds in the last couple of years and many technology providers who have been providing mobile software application services have jumped in to NFC bandwagon. NFC Technology business application developers have been continuously establishing relationships with the Auto majors to come out with such innovative NFC applications. If the trend seen in the recent CES 2013 show is anything to go by, NFC technology is going to continue on its strong growth trajectory in the coming years. One industry vertical on which the NFC technology companies are betting big is the Automobile industry. NFC companies are trying to come out with a series of NFC applications used in streaming content and transferring data in the automobiles.

NFC in Auto Industry

Most of the cars in different utility segments come with state of the art entertainment, infotainment and navigation features built in to it. NFC technology providers have been doing significant research on the usage of wireless connectivity inside the cars. Wireless connectivity inside the cars has become critical in transferring content from various personal tablets and smart phone devices to the entertainment and navigation systems used in the car. These wireless systems would eventually replace the existing expensive cabling system for communication and data transfer inside the car.

NFC Chips for Vehicles

NFC Technology developers such as Texas Instruments have come out with a NFC chip that helps in achieving wireless connectivity in side cars. The new system called the WiLink 8Q system-on-chip family integrates technologies such as NFC, WI-Fi, Blue tooth and GNSS to achieve wireless communication between the device used by the driver and devices owned by the different passengers sitting in side the car. NFC enabled tablets and smart phones require a NFC tag to engage in NFC enabled data communication. One can buy NFC tags in e-Commerce portals such as Amazon. Texas instrument is planning to come out with a prototype of the equipment model in the 2nd quarter of 2013. They are planning to start production in early 2014. This solution has been developed for auto manufacturers that manufacture cars in high volumes.

NFC Car Keys for opening Hotel Rooms

Among the different NFC technology manufacturers, Ving Card Elsafe is one company that has been specializing in coming out with hotel key cards based on NFC technology. Ving Card Elsafe has partnered with BMW to develop a new technology that would enable car drivers to book hotel rooms from their cars and use their car keys to open the room. This would be very much useful for business travelers who are in constant need of last-minute hotel bookings.

Using the built-in navigation system available in side the BMW car, BMW car drivers can search for the nearby hotels that are within the range of NFC standards. The driver can select a particular hotel and complete the booking from their BMW car. Once the reservation is complete, the vehicle navigation system informs the driver regarding the room number in the hotel and also guides the driver to that particular hotel. The access code that is required for opening the hotel room door gets downloaded automatically to the NFC enabled car key. BMW drivers can walk past the hotel check in counter and directly enter the booked room. Drivers can use their NFC enabled car key to open the Vingcard Elsafe Contact less door lock.

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Top 5 Sales Tax Nexus Issues for Technology Companies

Sales Tax Checklist for Technology Companies

Do you make internet sales? (On all internet sales, sales tax is due…assuming the product/service is taxable. The issue is whether the seller has a duty to collect and remit or whether the buyer is required to self report.)
Do you have affiliate relationships (for generating sales) with out-of-state companies?
Do you have sales representatives travel outside of your home state?
Do you engage in trade shows outside of your home state?
Do you have employees or agents that perform services on your behalf outside of your home state?

If you answered “yes” to one or more of these questions, you could be creating a sales tax liability outside your home state. Also, remember income tax nexus is not equal to sales tax nexus. The rules apply differently.

Overview

Nexus is a “connection” or “link”. Sales and use tax nexus refers to the connection between a person or entity and a taxing jurisdiction sufficient for that jurisdiction to require the person or entity to comply with its sales and use tax laws.

The current basis for determining when sales and use tax nexus exists is found in two Supreme Court cases; Quill Corp. vs. North Dakota [May 26, 1992], and National Bellas Hess, Inc. vs.Department of Revenue of the State of Illinois [May 8, 1967]. In both Quill Corp. and National Bellas Hess, Inc., the Supreme Court ruled in favor of the taxpayer, limiting the states’ ability to impose its taxing authority over interstate commerce. The guidance derived from these two cases can be employed in today’s markets to manage sales and use tax compliance responsibilities.

While most States continue to reference these cases when defining sales tax nexus thresholds, the States continue to pursue expansion of their sales and use tax authority. With nexus being the foundational element that requires a company to collect and remit sales tax, it’s important to note some of the difficulties in determining whether a company has sales tax nexus or not.

As with most sales and use tax related matters, determining whether or not sales tax nexus exists requires some level of interpretation of a state’s statute as it applies to the activities of the entity. With that backdrop, here are the most common issues that technology companies struggle with from a sales tax nexus perspective. Also, it should be noted that sellers do not actually “charge” sales tax. Rather, seller’s “collect and remit” sales tax. This can be important. For example, as in the case of internet sales, sales tax is always “due”. This issue becomes whether the seller has the obligation to collect and remit the tax or if the buyer is obligated to self report.

#1. Affiliate Nexus, “Amazon Laws”, and Click-Through Nexus

The internet has resulted in a shift in our buying patterns and a decline in sales tax revenues. With our current tax system and the nexus rules as outlined above, an out-of-state retailer (translation – a retailer without nexus in the state) selling goods to a consumer or business over the internet is not required to collect sales tax. It is the buyer’s responsibility to self-assess the tax and voluntarily remit use tax to the state. Most businesses are aware of this nuance but many consumers are not.

States ensure compliance with these laws through business audits; however, the states don’t have the bandwidth, nor is it practical, to audit every consumer. So instead of going after the consumer, states are looking to implement taxing rules that require the out-of state business to collect the tax.

This is why “affiliate nexus”, and the “Amazon Law” or “click through nexus” have evolved. These are ways in which states have tried to use the existing nexus standards to require out-of state retailers to collect the tax that otherwise would not have been collected. The typical scenario occurs when an out-of-state business forms a relationship with an in-state business (often referred to as an affiliate) for the sole purpose of customer referrals via a connection to the out-of-state business’s website. For this referral, the in-state business receives some type of commission or other consideration. The relationship established through the affiliate programs creates nexus for the out-of-state business, creating an obligation to collect and remit local sales tax. Multiple states including Illinois and California have introduced recent affiliated nexus legislation mainly targeting large internet retailers such as Amazon, hence the title “Amazon Law”. In reaction to this legislation, Amazon has dropped their affiliate programs in most of these states. By dropping the affiliate programs, the company intends to terminate its nexus with the state and avoid prospective sales tax collection responsibility. However, this can be problematic as most states deem nexus to exist for a period of at least twelve months subsequent to the activity that created nexus.

The State of New York has passed legislation, called the “commission-agreement provision,” that creates a rebuttable presumption that a person (seller) making sales of tangible personal property or services is soliciting business through an independent contractor or other representative if the seller enters into an agreement with a New York resident under which the resident, for a commission or other consideration, directly or indirectly refers potential customers, whether by a link on an internet website or otherwise, to the seller (click through nexus). The presumption applies if the cumulative gross receipts from sales by the seller to customers in the state who are referred to the seller by all residents with this type of agreement with the seller is in excess of $10,000 during the preceding four quarterly periods ending on the last day of February, May, August and November. The presumption may be rebutted by proof that the resident with whom the seller has an agreement did not engage in any solicitation in New York on behalf of the seller that satisfies the nexus requirement of the U.S. Constitution during the four preceding quarterly periods. N.Y. Tax Law 1101(b)(8)(vi).

Technology companies should review their affiliate programs and understand which states, specifically, have “Amazon Laws”, “affiliate nexus” rules, or “Click-Through Nexus” rules. This is a constantly changing area that requires close monitoring. At the time of publication, California passed a 1-year repeal of their “Amazon Law”.

#2. Traveling Sales Representatives

The idea of a sales representative sitting in a home office in a state other than where corporate headquarters is located is a clear example of an activity which establishes sales tax nexus in the state where the sales representative is based. However, what happens when that sales representative travels into other states to meet with prospects or customers? This type of activity frequently occurs with technology businesses as the sales representative meets with the prospect to demonstrate their product. Whether or not this type of activity creates sales tax nexus will depend on the state and the frequency of the activity. Each state’s rules are slightly different in terms of the threshold that needs to be met to create nexus. However, for some states, a sales representative traveling into the state for a single day will create sales tax nexus. While other states have more lenient thresholds, a general rule-of-thumb is that three days of activity of this type will create nexus for sales and use tax purposes.

Texas prescribes that out-of-state sellers engaged in selling, leasing, or renting taxable items for storage, use, or other consumption in Texas must collect use tax from the purchaser. “Retailer engaged in business in this state” can include, in addition to other activities, any retailer: Having any representative, agent, salesman, canvasser or solicitor operating in Texas under the authority of the retailer or its subsidiary to sell, deliver or take orders for any taxable items. Texas Tax Code Ann. 151.107(a)(2); Texas Tax Publication 94-108, Engaged in Business (Sales and Use Tax), 11/01/2006.

Nexus Strategy: Instead of face to face customer presentations, technology businesses may consider conducting product demonstrations via the Internet through Webex, GoToMeeting, or another similar application.

#3. Trade shows

Technology companies are frequent participants in trade shows. Typically, companies attend trade shows to promote their products and services. A company may promote its products and services via representative employees or agents and/or display its wares via a kiosk or booth. In either of these scenarios, the company is performing a type of solicitation.

It is the solicitation activity that determines whether or not nexus has been created. However, a number of states have established specific thresholds (number of days in attendance at a trade show) in order to establish when a company attending a trade show has created nexus in the state. For example, California has set a standard of more than fifteen (15) days – i.e. if you attend trade shows in California for fifteen days or less, you have not created nexus in the state of California (assuming this is your only activity within the state). Cal. Rev. & Tax. Cd. 6203(d); Cal. Code Regs. 18 1684(b).

Nexus with Michigan is not created if the only contacts a person has with Michigan consists of: (1) attending a trade show at which no orders for goods are taken and no sales are made or (2) participating in a trade show at which no orders for goods are taken and no sales are made for less than 10 days cumulatively on an annual basis. However, this rule does not apply if a person also conducts the following activities: soliciting sales; making repairs or providing maintenance or service to property sold or to be sold; collecting current or delinquent accounts, through assignment or otherwise, related to sales of tangible personal property or services; delivering property sold to customers; installing or supervising installation at or after shipment or delivery; conducting training for employees, agents, representatives, independent contractors, brokers or others acting on the out-of-state seller’s behalf, or for customers or potential customers; providing customers any kind of technical assistance or service including, but not limited to, engineering assistance, design service, quality control, product inspections, or similar services; investigating, handling, or otherwise assisting in resolving customer complaints; providing consulting services; or soliciting, negotiating, or entering into franchising, licensing, or similar agreements. Michigan Revenue Administrative Bulletin 1999-1, 05/12/1999.

Technology businesses should carefully plan where they will attend trade shows and understand the sales tax nexus thresholds associated with each state for this type of activity.

#4. Employees or Agents Performing Services

Technology businesses that send employees into a state to provide implementation, installation or repair services are creating nexus for sales and use tax purposes. The fact that this is a non-selling or non-solicitation activity does not mean this activity does not create sales tax nexus. On the contrary, these activities are more likely to create nexus for sales and use tax purposes.

The Washington State Supreme Court, in a recent ruling, asserted that a manufacturer whose employees traveled into the State with the sole purpose of meeting with customers simply to manage the relationship was sufficient to create nexus. This activity was seen as a mechanism that created a market in the State and as a result created nexus for the manufacturer. R W R MANAGEMENT, INC., Appellant, vs. STATE OF WASHINGTON DEPARTMENT OF REVENUE, Respondent, 10-332, 06/27/2011.

Using non-employees to support clients can have a similar effect. For example, a technology hardware business that uses a local resource to repair or perform other maintenance for its customer is providing the service via an affiliate and is deemed to have created nexus for sales and use tax purposes. Whether the person providing the service to the customer is an employee of the business or not is immaterial to the states. The fact that the person is present in their state and performing a service on behalf of the out-of-state business is sufficient to create nexus for the out-of-state business.

Technology businesses should evaluate non-selling related activities they perform in each state including installation and maintenance/support services as well as services provided via a third-party representative when assessing their sales and use tax nexus foot print.

#5. Income tax nexus does not equal sales tax nexus

There’s often an assumption that where a company has income tax nexus, they also have sales tax nexus. End of story. This is true, but only partially true. The second half is that a company can have sales tax nexus without having income tax nexus. The threshold for sales tax is much lower than that of income tax. For example, the solicitation of sales is generally considered a sales tax nexus creating activity whereas this same activity will not, by itself, create income tax nexus (See P. L. 86-272). The most well-intentioned CPA firms are prone to assuming that because nexus has not been created for income tax purposes, sales and use tax nexus doesn’t exist. This is certainly not intended but is the result of limited knowledge of sales and use tax laws.

In Pennsylvania, out-of-state vendors/sellers who maintain a place of business in Pennsylvania and sell or lease taxable tangible personal property or taxable services must register and collect Pennsylvania sales and use taxes. Pa. Stat. Ann. 72 7202; Pa.Stat. Ann. 72 7237(b); Pa. Code 61 56.1(a) “Maintaining a place of business” in Pennsylvania includes, in addition to other activities: Regularly or substantially soliciting orders within Pennsylvania through a solicitor, salesman, agent or representative regardless of whether the orders are accepted in Pennsylvania; Pa. Stat. Ann. 72 7201(b); Pa. Code 61 56.1(b).

Technology companies should be aware of the specific expertise their CPA firms have in providing sales tax advice. Sales tax is a unique discipline with differing rules from state to state.

Conclusion

Establishing sales tax nexus is often the culmination of multiple nexus creating activities. For example, a technology business may spend three days in a state, soliciting orders, two days at a trade show, and a day or two implementing their products. Each of these activities can create sales tax nexus by itself but should also be viewed in relation to other nexus creating activities.

An important note is that once sales tax nexus has been created, the need to collect and remit sales tax is triggered (assuming what you are selling is taxable in the particular state). Sales tax nexus is associated with the legal entity and spans all sales channels. For example, if you have a direct sales channel and an internet sales channel, once nexus is established in a state both channels are subject to the sales and use tax laws of that state.

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Chiropractor – A Health Care Invention

A chiropractor is defined as a health care device with a professional touch for the diagnosis and intensive treatment of neuromuscular disorders. Their emphasis is on neuromuscular disorders, especially spine.

Most of the chiropractors are used as a pain reliever for the patients. That is why it has been given the title of being an alternative medicine to the subjected treatment.

Chiropractors firmly and honestly believe in the kind of relationship that developed between our nervous system and spine, this does not come as a surprise as we have already mentioned that the major area of focus for the chiropractor is the spine.

Here is the listing of few of the benefits received from Chiropractic health care

1. A great boost for stress reliever

It is a well known fact that too much of stress will always result in a bad outcome. Neither is it good for health nor is it good for our well being. When our nervous system moves out a bit from the track and our skeletal system seems to have shaken off from their proper position, there are very high possibilities that your entire body will feel out of balance as well. This is what will lead to stress in your entire functioning of the body. Here is when the functioning of a Chiropractor comes into use. It helps in balancing that stress and your body is immediately made to come back to its normal balance. Once you are made to adjust to this functioning you will feel much more equipped to manage this stress if it happens to arise again.

2. Posture perfection by Chiropractor usage

By using this chiropractor over a considerable period of time, these chiropractor adjustments can help in the alignments of the spine and brings a noticeable change in your posture. This is distinctly helpful when it comes to aligning the curve on your neck. As soon as you get into your working in an office phase, you have to spend hours after hours in front of a computer. Due to this from a very young age, people are seen to be having neck issues. If you continue a regular and dutifully maintained use of the chiropractor, you can improve your body posture in no time.

3. Moods are taken care of automatically

When with time your body gets adjusted with the working procedure of the chiropractor, your entire body gets balanced. The entire chemistry of the body is brought back on track. A lot of people who have not had the best of luck in chemical balance gain a lot from the chiropractic care. Depression which is a very serious mental condition also sees an immense improvement in the moods of the sufferer. So you see how a chiropractor is creating wonders in your mood related cases as well which are in a way related to the functioning of your entire body.

Thus we provide you with a gist of all that you can mainly expect from the usage of a chiropractor. It is efficient and it is useful and it is interlinked with many a thing’s improvement.

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Calamine Lotion Benefits

Calamine lotion has been around for a long time and was always used in the medical environment. Obviously, it isn’t as strong as most antiseptic chemicals but it is a lotion that prevents itching.

Calamine lotion can be used for various treatments which include damaged and itchy skin. When skin gets damaged it will get itchy because the cells are breaking and tearing apart. It may sound painful but the itch is what really gets to you. And who can resist scratching an itch?

Coming into contact with poisonous plants is common when camping or spending the day in a garden. These are plants that use poison as a self defence mechanism to save themselves from being cut or eaten. It’s also important to know your allergies as some people may have allergic reactions to certain plants. The calamine lotion can help to soothe the burning feeling and prevents any breakouts at the same time. This will help heal the rash and infection quicker in a painless way.

Baby skin is very sensitive to most surfaces including their nappies. The calamine lotion can help to heal the nappy rash or anything of the sort without burning your child’s skin. Keeping the rash as soothed as possible will make your child more comfortable.

Insect bites are common in any area of the world. These bites could also be slightly poisonous (in certain cases) which causes itching and inflation on the skin. Applying calamine lotion to the bite will soothe the wound and assist with the process of ridding the body of the harmless poison. Please remember that certain insects can also be dangerously poisonous and you should be aware of which insects and spiders can harm you greatly. Most insects that have many bright colours are often associated with high toxic levels.

Calamine lotion also assists with stretch marks and broken skin that occurs during pregnancy. There is nothing worse than having discomfort during pregnancy especially if it could be treated or prevented. Adding calamine lotion to your broken and itchy skin relieves the surface of the discomfort.

You can also apply it to other skin problems such as acne, dryness, eczema, psoriasis and as a normal moisturiser to improve complexion and quality of skin.

Calamine lotion can be found in most stores or in bulk quantities at cash and carry wholesale stores. If skin problems continue after the use of any treatments, there is a chance that your body is unable to cure itself of the infection. In such cases you would need to consult a dermatologist to find out the cause of the problem.

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Staying Safe While Behind The Wheel

There is nothing quite like being able to hit the road and experience a level of freedom in your own vehicle. While your car can offer you a chance to escape from the monotonous routine of your daily life, it is also important to keep basic maintenance in the forefront of your mind. When something goes wrong with your ride, it can lead to some serious financial problems and general frustration. In fact, you might discover that some aspects of maintenance are less obvious than others. This is especially true of areas like windshield glare.

When you are driving on a particularly sunny day, you might not be able to see the road in front of you. The sun can be harsh and unforgiving, and this can have a huge impact on your ability to see clearly while you’re driving. Instead of chalking this up to the way that it is, you might want to take action and discover the right solutions with Crystal Fusion Technologies. Explore the different ways to improve your driving experience and learn how to stay safe while you’re behind the wheel.

A Frustrating Glare

Sunlight on the windshield can be a serious threat. A sunny day is perfect for going to the beach, having a lazy picnic in the park, or simply soaking up some rays. Unfortunately, the sun is also incredibly bright at certain times during the year. When light bounces off or gets filtered through the glass on your windshield, it creates an obstruction that cannot be easily remedied. While you might try and put on some shades, you’ll discover that this solution only gets you so far. A real remedy is in order for a lasting fix.

Companies like Crystal Fusion Technologies have put a lot of time and energy into crafting solutions that aim to improve this situation. Cutting the glare on your windshield is not an easy task and you need to make sure that you are taking the right steps to see improved results. With the assistance of the best products on the market, you can use cutting edge technology to divert the rays of the sun in a way that does not upset your driving in the slightest. Research your options to discover the perfect fit.

Driving On

Staying safe while on the road is important for many reasons. People tend to go through routine maintenance for their vehicles to ensure that no unforeseen issues arise while behind the wheel. This usually takes care of areas like oil changes, tire rotations, and other important areas. Still, maintenance neglects issues that are inherent by design. Windshield glare cannot be fixed with regular maintenance. You need to go above and beyond to protect yourself when you’re on the road so be sure to look over your options.

There are many ways to protect yourself when you’re out driving in your car. When you are paying attention to all angles of your experience, it can be a lot easier for you to spot a problem in advance. Learn about how products by Crystal Fusion Technologies might be able to improve your experience by using windshield protective coating regards to windshield glare. Explore your options and you can find the best solution for your troubles.

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Various Health Benefits of Meditation

The ancient practice of meditation is gaining popularity again in modern times. As this practice goes main stream, more and more people are enjoying its benefits. Derived from the Sanskrit word ‘Dhyana’ meditation means attention and contemplation. It is a practice to help focusing the attention away from everything to achieve a relaxed state of peace and balance. This practice is designed to promote relaxation, develop love, patience and compassion and build internal energy to overcome stressful situations.

One of the reasons for growing popularity of meditation is the scientific research proving its amazing range of benefits and healing properties. It helps a person increase his focus, eliminate negative thoughts and anxiety. Here are some of the popular health benefits of meditation:

- Reduces Stress – Stress is the most common problem of people in present times. Meditation induces a state of relaxation which is helpful in reducing stress and anxiety levels. It restores the emotional balance which will help in enhancing self-esteem, increase awareness and optimism.

- Deals with Chronic Pain – Meditation helps in reducing pain of patients suffering from chronic pain.

- Improves Sleep – It helps in improving sleep quality and cures the symptoms of amnesia.

- Improves Immunity – When the body is relaxed and stress free, the immune system is able to prepare itself to fight against various diseases.

- Provides relief from Blood Pressure and Heart Ailments – Simple daily practice of meditation can help in lowering blood pressure which will reduce the risk of hypertension. Over the time, the heart rate can also be lowered, improving the cardiovascular system. Research has proved that it has helped in managing heart diseases in many patients.

- Improves Concentration – It helps in increasing the strength and focus of your attention. It can help you think better and generate more new ideas.

- Generates Compassion – It can help to increase positive feelings and actions towards others. By practicing meditation, people learn to extend kindness and develop forgiveness.

- Helps in Fighting Addictions – The discipline developed through meditation helps in increasing self control, awareness and breaking dependencies. Research has shown that it helps people in redirecting attention, increase willpower and control impulses. It helps in developing discipline to avoid triggers for unwanted things and fight and recover from addiction.

The importance of meditation can be felt never like before in present times. With routines getting busier and more and more stressful, meditation is a good driving force that can help people cope up with the intricacies of modern lifestyle.

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Remove Unwanted Facial And Body Hair Using Laser Treatment

Removing unwanted hair is time-consuming and repetitive no matter what your preferred hair removal technique is, and whether you shave, pluck, wax, thread or use depilatory creams, the hair will always grow back. You’ll find the skin on your face is sensitive, and constantly using harsh hair removal treatments can cause a great deal of skin irritation.

All women have hair on the face, usually it’s fair and fine and is difficult to see, but those with darker hair are not so lucky. You will find that most of your female friends have the same issues when it comes to unwanted facial hair. The hair on the upper lip, chin, cheeks and sideburns can all be very embarrassing and cause you a great deal of insecurity. It seems that every time you think you’ve disposed of unwanted hair, you’ll find more of it sprouting up somewhere else, and even after you get rid of the hairs, they just grow back.

You can cover up your excess hair in areas that aren’t constantly exposed, but the hair on your face is always on display, and it can seem as though everyone is always looking at the hairs on your upper lip, chin or sideburns. A good way to get rid of unwanted hair is with laser hair removal.

Benefits of laser hair removal:

It permanently reduces hair safely
It’s a fast treatment time
The results will boost your self-confidence
Prevents razor bumps and irritation
Laser treatment causes only minimal discomfort
Laser energy gets absorbed by the pigment in the hair follicle, and this laser energy is then converted to heat, causing thermal damage to the follicle without harming the surrounding skin. This results in hair growth being stopped in the damaged follicle.
Generally for white skin you’ll need around 6 treatments, spaced 4-6 weeks apart, and this usually results in 80% of hair removal. Darker or black skin may need around 8 treatments, resulting again in 80% of hair removed.

Most clients experience minimal discomfort; some may experience a minor stinging or pinching sensation on the skin as we deliver the laser pulses, but we can offer topical anaesthetic cream to make treatments more comfortable.

Although we can perform laser hair removal treatment on white or black skin, lasers only work on hair which has pigment, because it absorbs the laser light and allows the heat to build up and diffuse throughout the follicle to destroy it. Therefore it’s not possible to treat white, grey, and blond hair by laser.

If you need help choosing a cosmetic procedure, we provide an extensive range of cosmetic procedures for the face and body: Botox, Vaser Lipo, Lip Augmentation, Dermal Fillers and many more treatments, to help create a younger, slimmer, more youthful looking you!

The Selston Cosmetic Clinic is located in Selston, Nottingham, where we offer a bespoke service with a personalised touch and deliver high client satisfaction. We have been involved in the cosmetic industry for over 10 years

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